Research has shown breast milk is the best food for baby’s first year of life. Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby. Since a major goal of the WIC Program is to improve nutrition and health, WIC mothers are encouraged to breastfeed their infants. WIC promotes breastfeeding to all pregnant women as the optimal infant feeding choice, unless medically contraindicated.
WIC mothers choosing to breastfeed are provided information through counseling and breastfeeding educational materials.
Breastfeeding mothers are eligible to participate in WIC longer than non-breastfeeding mothers
Mothers who exclusively breastfeed their infants receive an enhanced food package.
Breastfeeding mothers can receive breast pumps to help support the initiation and continuation of breastfeeding.
Breastfeeding provides a protective effect against:
Allergies, including asthma, eczema and atopic dermatitis