Let's BReATHe's (Let's Be Recognized As Tobacco Healthy) mission is to carry out tobacco prevention, education, cessation support and advocacy to Shelby County residents, to create tobacco-free communities and healthier lifestyles. Let's BReATHe hosts an annual health fair to de-normalize tobacco use and reduce secondhand smoke exposure. Let's BReATHe is a collaboration with conventional and non-conventional partners to encourage tobacco free policies in Shelby County.